Internet marketing today
Internet marketing are so popular in recent years. Many businesses aware that they can use Internet services, websites and social platforms to help them bring more customers to use their products or services.
In fact, it is much more effective than traditional marketing because the businesses can approach to customers all around the world through Internet and can instantly communicate with them so that businesses can easily succeed through Internet marketing.
Recently, Marriott hotel has announced that it takes a great step forward to their brand images and revenues by successful online marketing.
Marriott marketing strategies
Marriott has been one of the leaders in international hotel groups and established their brand names to many loyal customers. To take a great step to attract more customers, especially the teenagers, Marriott has changed their marketing strateiges recently to be a more innovative one.
In the past, not many young visitors would like to choose Marriott because most of its services are of very high prices which most teenagers cannot afford. Therefore, Marriott tried to focus on attracting teenage customers through internet marketing strategies.
Internet marketing of Marriott
Marriott has used a lot of social platform to implement its internet marketing strategies such as using facebook, webpages like tripadviser and even snapchat. Firstly, they use snapchat to find out the customer groups which have great influence to tourism industries around the world. Then, these famous customer groups can interact with other users and the potential customers well through snapchat and facebook. As we know, these two platforms are very popular among teenagers. Marriott can communicate their targeted teenage customers very effectively.
These famous customer groups first let other users to vote the place they want to travel most, of course there are Marriott's hotels stationed in those hot spots .Next, the customer groups will go to those hot spots voted and reside in Marriott's hotel. They will take a lot of fascinating photos, telling their travelling stories in those hot spots and continuously updating the snapchat of Marriott so that users can get instant information about how attractive services and benefits Marriott can provide. Also Marriott will transfer the most popular stories to other platforms like websites, facebook and youtube. Success in internet marketingIn this way, Marriott makes a great success to attract more and more teenage customers and develop a high royalty brand throughout the world. For example, they post the stories made from the famous customer groups in order to impress more potential customers. As a result, in average, there are 600 thousands people watching a video. That means, Marriott can impress millions and millions of potential customers among the world with a relative low costs through internet marketing.
Further benefits in internet marketing
Besides, Marriott has much more benefits than just attracting customers through internet marketing.Marriott can interact with its users and customers through online marketing effectively. Users can usually provide both positive and negative feedbacks to Marriott so that Marriott can take improvements from their feedbacks. Thus, Marriott can further attract more customers, develop their brands and images with better cost management. In the future, internet marketing will be the leading role in marketing.